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studio dumbar logo

Posté par le 1 décembre 2020

Catégorie : Graphisme

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The Dutch central government will begin using the NL Brand visual-identity from 1 January 2020, and any partners wishing to apply it in their marketing materials can already download the assets and guidelines from a dedicated website. New Logo for Netherlands by Studio Dumbar Noted. And for those who don't, it is simply an abstract brand-symbol.". The project was initiated because the government agencies responsible for promoting the Netherlands around the world wanted to move away from the previous visual identity, which featured a tulip and the word Holland in a hand-painted style. “But we wanted to steer clear of an obvious literal tulip as the symbol is too much connected to tourism and souvenirs.” Instead the team created a subtle silhouette of tulip petals between the N and the L letterforms. The logo sits as part of a wider identity project the Dutch government has been working on for the past year and a half. All rights reserved. Studio Dumbar was founded by Gert Dumbar in 1977, in the Hague. As well as the agency’s logomark, the move sees the Netherlands dropping ‘Holland’ completely from all future communications and products. “But we wanted to steer clear of an obvious literal tulip as the symbol is too much connected to tourism and souvenirs.” Instead the team created a subtle silhouette of tulip petals between the N and the L letterforms. The Dutch government's minister for foreign trade and development cooperation, Sigrid Kaag, also claimed that the design's simplicity will enable it to be used successfully in different contexts. Oct 14, 2018 - Explore Cezar Bianchi's board "Beautiful Logos", followed by 495 people on Pinterest. by DvT093 Popular logo. Studio Dumbar. Can creativity save restaurants from Covid-19? “The tulip is the most famous symbol of the Netherlands,” says Tom Dorresteijn, strategy director at Studio Dumbar. You can unsubscribe at any time by clicking the link at the bottom of every newsletter. The new identity instead includes a word mark for the Netherlands alongside the NL acronym. Xeim Limited, Registered in England and Wales with number 05243851 Dutch brandingagency Studio Dumbarhas designed a new visual identity for the Netherlandsfeaturing a logothat combines the letters NL with a … Studio Dumbar's Creative Director Liza Enebeis: “You cannot live with preconceptions” ... For example, the Dutch government had multiple logos from multiple ministries and about 175 other government organisations that all had their own logo and visual identity. In a more design-savvy world, visual identity, imagery and even tone of voice can have a huge impact on people’s perceptions of a place and the Netherlands is just one of many nations hoping to present a more cohesive impression of itself. “Creatively the colour orange was given fact of course,” says Dorresteijn. Virtual Studios: Virtual Studios are now in Connect! And here are just two of the logos with a snippet of the accompanying text. Studio Dumbar (part of Dept) is an international branding agency specialised in visual identity and communication design. Its work has helped shape, not only Dutch, but international design for over four decades. "We designed it in such a way that it is more a reference to a tulip. You can unsubscribe at any time by clicking on the unsubscribe link at the bottom of every email, or by emailing us at privacy@dezeen.com. Having identified the need to redefine Transavia’s positioning and visual identity Studio Dumbar was subsequently invited to join the team. Continuing to showcase the best creative work from across the design and advertising industry, the digital Annual offers additional interactive features that provide a deeper, more contextualised exploration of the best creative work produced in the last year. ... NS — One of the most iconic Dutch logos for the Dutch Railways. Studio Dumbar is a highly influential Dutch graphic design agency with a long heritage. ; Attend Workshops via virtual link: Virtual Workshops are held via Zoom video conferencing. Explore. ... New Logo and Identity for Surrey Hospitals Foundation by Full Punch Spotted Nov. 12, 2020 Comments (0) New Logo and Identity for Limelight by Sterling Brands. A black & white version of the logo is available for when color usage is limited. The typeface used in ‘the Netherlands’ element of the logo is Nitti Grotesk, designed by the Dutch type foundry Bold Monday. The full range of colors, both for digital and print looks like this. "Dutch people have a direct recognition and an emotional connection with NL; it stands for our country," said Tom Dorresteijn, strategy director at Studio Dumbar. Dorresteijn told Dezeen that the reference to the tulip is intentionally subtle, as the logo needs to be suitable for use by a wide range of stakeholders, including universities, embassies and cultural organisations in the Netherlands and around the world. In 1977 he established Studio Dumbar, who worked on Dutch Railways projects throughout the 1980s, including information graphics for route planners and timetables that are still in use today. Collaborating with the Netherlands’ major cities and representatives, the new identity aims to “enhance our international image in the face of growing international competition for attention.”. Branding & Logo Design . The two letters forming the NL symbol are expressed in a bold, sans serif font, and are subtly adapted so the adjacent stems create the shape of an abstracted tulip. As part of the country’s new identity, Studio Dumbar has designed a new wordmark for the Netherlands which gives a subtle nod to the national flower. Dutch branding agency Studio Dumbar has designed a new visual identity for the Netherlands featuring a logo that combines the letters NL with a stylised tulip. “Creatively the colour orange was given fact of course,” says Dorresteijn. It makes the acronym more interesting and intriguing, because it is more than a straightforward NL.". Designed by Studio Dumbar, the design and advertising group’s 58th and first-ever digital annual hopes to be its “most accessible” issue yet. Copyright © 2020 Centaur Media plc and / or its subsidiaries and licensors. Ben & Jerry’s global social mission officer Dave Rapaport talks to Anna Burzlaff, head of cultural insights and strategy agency Truth, about the brand’s approach to activism, and what it takes to make credible change in the world today, Hospitality has been hit hard by the pandemic, but in the midst of increased restrictions restaurateurs are finding creative ways to reach hungry punters at home. The logo has kept the previous design’s orange colour, which is typically associated with the country’s royal family, House of Orange. We will never give your details to anyone else without your consent. Studio Dumbar's work is known internationally. Our website uses cookies to improve your user experience. On 1 January 2020, a dedicated, Festive food falls from the skies in Ikea’s eco-minded Christmas ad, Behind the scenes of 2020 phenomenon Fall Guys, Jonathan Zawada puts a twisted AI spin on Mark Pritchard’s cover art. The logo is colourful and multi-layered, signifying the variety and diversity of programming.

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